Skip to Content

Amsterdam’s Best Museums: Sex, Drugs, Beer & Cocktails!

The current travel situation around the world is changing day by day and we encourage you to follow WHO and government advice of both your home country and where you are hoping to visit when planning your trip.

Amsterdam. A town referenced by it’s red light district and legal cannabis, it’s safe to to say that it’s stereotypical visitor is looking for something a little different to traditional tourist activities. Yes, there are cruises along the canals, and world class museums to explore, but a lot of people are looking for the salacious.  From trying a space cake in one of Amsterdam’s famous coffee shops, to a stroll past scantily clad women in windows lit up along the canal each night, Amsterdam offers people a peek into an erotic sex-fueled world whilst leaving it entirely up to the individual to decide how far down the rabbit hole to go. Join me for a tour of the best museums in Amsterdam that celebrate sex, drugs, beer & cocktails!



The Sex

Let’s jump right in. Amsterdam is the erotic capital of the world – and they have a fair few ways of showing it. From the souvenir shops selling kiss-me-quick memorabilia and the sex shops selling lingerie and toys to the windows along the canal selling peep shows and the darkened doorways leading to people selling, well, everything else. There are two ‘museums’ however, that try to take the taboo out of all of these: The Sex Museum & Casa Rosso – also known as The Pink Elephant.

The Sex Museum

The Sex Museum declares it is the world’s first and oldest sex museum and is a “leading museum on the theme of sensual love with an extensive collection of erotic pictures, paintings, objects, recordings, photographs and even attractions”

Let me tell you that if you are in any way a prude, the sex museum is not for you. But for those that don’t mind a bit of a giggle, spend a few Euros and walk through a ‘museum’ that displays photographs and sex toys throughout the ages, along with some interesting mannequins, a few giant penis statues and is accompanied by a soundtrack of muffled sex noises. I guarantee – you’ll have never been in a museum like it!

The Pink Elephant (Casa Rosso)


Not for everyone, but a live sex show can be considered the epitome of a visit to Amsterdam. After taking an obligatory walk around the red light district during the evening, the Pink Elephant is the safe option of experiencing the sex industry without it being too seedy.

Set in a 180 seat theater there are various ‘performances’ throughout the show ranging from lighthearted audience participation with individual performers to full sex on a revolving bed.

Don’t expect romance! It’s a mechanical, co-ordinated affair and to be honest at some points, comical – although I don’t think that’s what the performers are going for…

The Drugs

The Hash, Marijuana & Hemp Museum


As out there as it sounds, this museum is well presented and well informed. It is one of the most important museums dedicated to Cannabis in the world and houses unique exhibits around hemp, including the history of hemp and explaining exactly what marijuana is. One of the most interesting exhibits is the one that catalogues the ‘war on drugs’ against marijuana over the past 80 years and illustrates prohibition across the world. In addition to these exhibits it functions as a knowledge center and facilitates scientific research.  Take an audio tour and you’ll understand the importance of hemp in modern society and why Amsterdam has embraced it with open arms.

RELATED: Looking for a more relaxed setting (and where you can actually get your hands on some goodies – check out this Amsterdam CoffeeShop Guide for locations and menu options!


The Beer

Heineken Museum


Beer lovers unite and enjoy the Heineken Experience!

Housed in the original brewery building built in 1867, it remained operational to 1988 when a larger facility was built.

The museum is over four levels taking you through the process of brewing beer, offering product samples in the tasting room – which my partner particularly enjoyed as he got double serves as I’m not a beer drinker – and a high tech multimedia area where you can make your own music or star in your own video! The tour is informative, fun and reflects the history of the brand through old marketing memorabilia and brewing techniques.


The Cocktails

House of Bols – The cocktail & genever experience

Bar Area in House of Bols Museum with mirrored back bar with lines of coulourful cocktail liquers lined up in front of it

The House of Bols is possibly my favorite museum in the dam.

Its classy and oozes cool – from the minute you walk into the old building to sampling a cocktail at their mirrored bar at the end of the tour – every exhibit you visit tests your senses in the most wonderful way. Telling the story of Lucas Bols, the museum is interactive, engaging and a winner of the Dutch Design Award for the Best Exhibit & Experience – you’d be crazy not to love it!

So there you have it, a tour of the best museums in Amsterdam celebrating all things sex, drugs & beer & cocktails. Did you have fun?

Let me know if the comments if you have been to any of these museums – or if you have found their equivalent anywhere else in the world. Would you recommend them?

related: This post is part of my EUROPE BY RAIL IN 25 DAYS series. want to know where else we go? check out my 48 hour guides for Amsterdam, Berlin, Prague, Krakow, Budapest or Vienna!h
Europe By Rail in 25 Days: Itinerary & Costs
← Previous
5 Reasons Why Travel is the Solution to 21st Century Society
Next →