Social Media Management

Social Media Growth Engagement

Tired of fighting with Facebook? Ready to skyrocket your Pinterest Game? Want to Increase followers and engagement on Instagram and become a travel authority in 140 characters on Twitter? Then you’re in the right place.

Social Media Management Travel Bloggers Travel Brands

Sound familiar? Read on!

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THE PACKAGES SOCIAL MEDIA GROWTH PINTEREST & INSTAGARM

   

click here to Complete the Form to Inquire About Vicki’s Availability To Grow your social media accounts

Hashtag Resarch by @maketimetoseetheworld

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Social Media Management Services

– for Travel Bloggers & Brands

A social media presence legitimizes a travel blogger or brand in the eyes of today’s online consumer – but having accounts set up with little to no following, can do more harm than good. And if you are trying to build a presence on every social media platform out there you are going to run yourself into the ground.

If you have seen my post on New Travel Bloggers SEO & Social Media Tips to Boost Your Blog – (or any of the hundreds of free guides and courses available online) you can see there is so much to think about and remember when attempting to get the best results from each platform. If you have spent hours reading and attempting to put into practice the different methods but are not having much success, it’s easy to want to throw in the towel and just post what you want, when you want.

But you shouldn’t. And here’s why.

Social Media Management for Travel Bloggers Travel Brands

Social media is just that – it’s social. And you get out of it what you put in. I can hear you all screaming – but there are not enough hours in the day to dedicate to all these platforms – and I totally agree. Which is why I recommend focusing on only two platforms at a time. It’s better to have two solid platforms that are working for you, that having a presence on every single platform but with only a few followers, are essentially working against you.

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So which platforms should you focus on?

This one is easy. For me at least – and unless you have some weird crazy hyper targeted niche – it should be the same for you. In growing my site and social media presence, I focus primarily on Instagram and Pinterest.

Social Media Management for Travel Bloggers and Brands

Why Instagram?

Instagram is the undisputed king of visual media in terms of brand awareness and never has the old adage “a picture is worth a thousand words” been more apt. Add to that that a high proportion of the worlds population now owns a smart phone, and it opens up the possibility for personal connections with millions of people across the globe. What could truly be more social than that?!

What does INSTAGRAM Do? – AND WHAT CAN IT DO FOR YOU?

  • Instagram guarantees that your content will be available to all your followers (who can return to your profile at any time) and reach a new audience with every post via the use of targeted hashtags. This means your profile has the potential to reach hundreds of thousands of people when used the right way, giving you the chance to attract targeted followers to your account who are interested in your content.
  • From a blogger or influencers perspective, a strong presence on Instagram can lead to moneytization and sponsorship opportunities, with brands looking to social media influencers as the way to market their products and services in a heavily connected society.
  • For brands, it’s gives you a way to connect to potential customers, and with the upcoming roll out of updates which allow users to click links to products displayed in images direct from the app, it has never been so easy to sell to the masses.

Ultimately, having an engaged Instagram following is a great measure of social proof and one that every blogger and brand should strive for.

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Social Media Management for Travel Bloggers and Brands

Why Pinterest?

Staying with the visual theme, Pinterest is the visual equivalent of Google. And that is one powerful tool. Whilst it will always be true that organic traffic via Google rankings is the best kind of traffic, in working more like a search engine than a social media platform, if you are not utilizing it, you are potentially depriving your site from hundreds or thousands of visitors per month.

What does Pinterest Do?- AND WHAT CAN IT DO FOR YOU?

  • Pinterest drives targeted traffic to your website, increasing both unique visitors and page views;
  • It is easy to establish your brand by creating pins that are easily identifiable by your followers through consistent design and branding; building trust from readers and making your site recognizable and relate-able.
  • It increases affiliate sales (did you know 55% of people in the USA prefer to buy via Pinterest than any other social media platform?!) You are also able to pin images containing Affiliate links, so it has never been easier to get your links in front of people;
  • A pin has the potential to drive traffic for a lifetime, (unless it is deleted) and once optimized will continue to show in search results long after you have created it. This is perfect as a long term marketing strategy for your site and will see you targeting new users with minimal effort.
  • More traffic can lead to a greater number of email opt-ins – and this list of highly targeted people who choose to read your newsletters and updates are worth their weight in gold.

As with Instagram, building a following on Pinterest will do wonders for growing your website, and is an excellent source of traffic to capture new, and nurture, returning visitors.

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So, why me?

Say I have you convinced with all of the above and you’re ready to get to work on your Instagram and Pinterest Accounts (that was the aim anyway!) – but you’re wondering why you need me to manage these two accounts, when you could outsource these tasks to a traditional Virtual Assistant (VA).

In this next section I’ll share some reasons why a VA – although often the cheapest – may not actually be the best option and I’ll not only tell you how I can help, but I will show you the effect my methods have had on my own accounts in the past three months. It’s a bit like show and tell, just in reverse:

and why not a VA?

I’m sure you can find a VA online who does not charge as much as I do for social media management services, but dependent on the experience and competence of your VA there could be:

  • Quality concerns – will your VA create pins in line with your branding
  • Language barriers – you don’t want your instructions to be lost in translation
  • Knowledge of the Industry – are they a member of the online travel community or is there experience in social media management in a completely unrelated field?
  • Will they be targeting everybody in a bid to grow your followers?
  • Risk using methods that circumvent social media limits which could result in having your accounts banned or deleted.

And why not an automated tool such as Tailwind or Buffer?

  • Automated platforms can only do so much – but they lack the personal touch (and what social media is all about)
  • Instagram has recently cracked down on third party applications and have been restricting accounts that attempt to use them
  • Fake comments look fake and can harm your image amongst your target market if they cotton on to what you are doing.

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What I can Do

  • I have experience in growing my social media presence (and in turn, website) by building an engaged and targeted following across all platforms.
  • I am knowledgeable about the social media limits on Instagram and Pinterest which will ensure you are maximising your reach each day without risking your account
  • I guarantee an increase in website traffic
  • I guarantee to grow your accounts by attracting followers who are interested in YOUR content.
  • I will interact with your followers daily freeing up your time to focus on whatever else needs your attention.
  • I don’t guarantee results overnight (genuine social media growth is not a sprint, its a marathon!) but I can offer steady and consistent growth
  • You may dread social media – but I love it and it’s unlimited power when used properly – and that passion produces outstanding results.

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My Results from November 2016 – January 2017

(My site was on hiatus from June – October as I was in Africa)

Social Media Management for Travel Bloggers Travel Brands     Social Media Management Growth & Engagement

Want to take a look at my accounts? Click here for INSTAGRAM & PINTEREST

 

THE PACKAGES SOCIAL MEDIA GROWTH PINTEREST & INSTAGARM

    

click here to Complete the Form to Inquire About Vicki’s Availability To Grow your social media accounts

Hashtag Resarch by @maketimetoseetheworld